Why pay for other marketing tools when these are free?

HubSpot Marketing Free is an arsenal of tools you can use to convert visitors into leads. Get lead flows, collected forms, kickback emails, a dashboard and more – 100% free, forever.

Hubspot also amongst their arsenal of free marketing tools have a buyer persona creation tool. More of a buyer profile tool but it is a great way to really start focusing on what it is that your client base looks like.

This is a template to help create B2C personas 

Free Tools to Automate Your Site Growth.

Sumo arms you with a suite of tools to increase your traffic, build a following and track your success every step of the way. Get up and running in 37 seconds to start converting your visitors into lifelong customers.